Here’s our solution: The 4 main steps to a successful website
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1. Professional custom design solutions
Standout with an original design
People are passionate about things they're good at. That's why StraightSYS is so passionate about designing for the web! We bring an unusual level of expertise in both graphic design and interactive usability to every project we touch. We also know how to hit a home run on your project with great design, while making certain that we mesh perfectly within your current branding schema. We're also very fast, very affordable and fun to do business with.
Another important distinction is our approach...while other www design shops are doing cookie-cutter sites, or creating way out designs to win some ridiculous advertising award, straightSYS designs for YOU – YOUR needs, YOUR customer market, YOUR marketing goals. As our clients often say, "You guys just get it, don't you?"
2. Search engine optimization (SEO)
Be always on top
The design and structure of a web site, including text placement, links, navigation, dynamic content, and use of graphics is a tremendously important and often overlooked part of optimizing a site for high placement in search engine results. Altering meta tags and keywords alone won't lead to lasting results. Our SEO experts recognize this vital fact, which has led to the creation of our full array of SEO services that blend the best in writing, site design, and production with proven, honest optimization techniques.
The SEO is completely customized for each client. Every product or service, every industry, and every web site has its own unique search engine needs, and the Search Creative team will determine the best method of optimization for your site, following an in-depth examination of it. We can also help build a brand new site from the ground up, that will not only be great looking and full of outstanding content, but will rank right at the top of the search engines. Our service is ongoing, so after the site is up, running and optimized, our team continues to build links, analyze pages and site statistics, and perform keyword research and much more in order to keep your site at the top.
3. Content Management Systems (CMS)
Be your own website administrator
The day a web site launches is the day it begins to change. Organizations need a way to make fast updates easily and instantly, without its staff needing to learn HTML.
To assist our clients in keeping their sites as timely as possible, StraightSYS builds custom content management systems to each company's specifications. Each content management system is custom built because we've learned from experience that the web site needs of every business is different.
With StraightSYS’s content management solutions (straightCMS™), you can update your web site and manage data collection through user-friendly, browser-based forms, from any location. Easily administer such dynamic content as online calendars, case studies, job postings, press releases... you name it, and StraightSYS will accomplish it. (You can now put down that Introduction to HTML book).
straightCMS™ features:
▪ user-friendly interface
▪ analysis & repotrs - everything you need to know about your website visitors
▪ geting reports directly in your email box
▪ e-mail marketing - send out mass e-mails yourself/ manage your email database
▪ one click database back-up
▪ manage your keywords on all pages for a better SEO
4. Standards compliant Web sites (W3C)
Accept only the best
valid (X)HTML - Valid HTML code is a first step toward more compatibility with browsers and better rendering on the latest ones. Using only strict HTML (that is, the Strict HTML DTD) makes the site easier to maintain and evolve.
extensively valid CSS - Linked style sheets allow presentation to be decoupled completely from the page structure of your site, and lets you quickly change its layout and rendering. It also guarantees that everybody can adjust the rendering to their needs and tastes.
HTTP properly - HTTP is a very powerful protocol and you get most of its power with stable URLs and an efficient caching system: bookmarks and links don't break, network access is faster, users are happy.
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